Last year we reported on the possible partnership of alcohol brands and colleges on our blog.
A recent article on knoxnews.com covers how the SEC presidents voted to lift the ban on alcohol sales inside stadiums during games. Each conference is leaving it up to the schools to make the decision on how they will handle alcohol sales, and many are still deciding how to move forward.
The schools have rules ranging between alcohol being sold at designated concessions with a drink maximum per transaction, to premium tickets permitting a BYO policy.
Stay tuned for more information on how the schools will change their policies.
