The comparisons of Millennials, Gen Z, and Baby Boomers are plenty, and Millennials have had an impact on everything from the housing market to the alcohol market (maybe the avocado market, too). There has been ample reporting of late on how Millennials are impacting alcohol sales, as they favor alcohol-free drinks. Drizly released a recent survey comparing how the generations shop for alcohol. According to its findings, Gen Z is responsible for the most in-store purchases of alcohol, despite being the most “tech” generation, and all three generations are thirsty for education when it comes to what wine, spirits, and beer to purchase. Maylynn – I suggest that the attorneys weigh in on how these studies can impact the legal side of the industry – manufacturing/distribution for online vs. in-store.
